Sport business in leading economies / James J. Zhang... [et al.]

Zhang, James J

Edité par Emerald Publishing Limited. [S.l.] - 2018

From a renowned group of international scholars, this new work examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men's or Women's World Cup) as well as participant sport, in comprehensive plans toward driving and furthering economic development, raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country. Comparative sport studies are fundamentally designed for cross-country and cross-cultural understanding, learning, and improvement. By recognizing the achievements, administrative procedures, and management practices of peer countries and using them as a mirror or referencing parameter, government agencies and sport organizations of a country may be able to identify areas that need improvements in their own administration and cultivate development and growth in the country's sport industry. Exploring how China, Japan, South Korea, Russia, the UK, Germany, the US, Canada, Brazil, South Africa, and Australia have all used sport as a catalytic agent, each chapter delves into the country's sports industry by looking at: recent history and stages of the industry; current state including scope, magnitude, structure, governance, policies, facilities, and programs; developmental characteristics, strength, and highlights; contemporary challenges and issues; and trends of development and advancement.

Checking copies available...

Obtain item

Checking copies available...

Suggestions

Du même auteur

Contemporary sport marketing : global perspectives / ed. by James J. Zhang... [et al.] | Zhang, James J

Contemporary sport marketing : global perspectives / ed. by James J. Zhang... [et al.]

Zhang, James J

Routledge. London - 2017

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in...

Loading enrichments...

Reader reviews