Zoom Olympic Marketinghttps://library.olympic.org/Portal/recherche/openfind.svc/GetOpenFindSelectionRss?selectionUid=SELECTION_6dd7a753-2d04-4d28-8f03-42ffd80f6c8e&_sc=Default52869https://library.olympic.org/Default/doc/SYRACUSE/52869/global-sport-marketing-sponsorship-ambush-marketing-and-the-olympic-games-norm-o-reilly-et-alGlobal sport marketing : sponsorship, ambush marketing, and the Olympic Games / Norm O'Reilly... [et al.]<h3 class="title template-title" title="Global sport marketing : sponsorship, ambush marketing, and the Olympic Games / Norm O&#39;Reilly... [et al.]"> Global sport marketing : sponsorship, ambush marketing, and the Olympic Games / Norm O'Reilly... [et al.] </h3> <p class="template-info"> O'Reilly, Norm </p> <p class="template-info"> Fitness Information Technology. Morgantown, WV - 2015 </p> <p class="template-resume"> As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in usin... </p> <![CDATA[<img src='http://marketplace.archimed.fr/Cover/CIOL/MONO/jwk2gzq_xwQWqCkznOv8dw2/978-1-935412-43-4/SMALL?fallback=https%3a%2f%2flibrary.olympic.org%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_SMALL.png' />]]>2018-05-29T15:47:09+02:0044557https://library.olympic.org/Default/doc/SYRACUSE/44557/historical-evolution-of-olympic-commercialism-the-evolution-of-attitudes-towards-commercialism-withiHistorical evolution of Olympic commercialism : the evolution of attitudes towards commercialism within the American Olympic Movement : a historical p<h3 class="title template-title" title="Historical evolution of Olympic commercialism : the evolution of attitudes towards commercialism within the American Olympic Movement : a historical perspective / Jonathan A. Jensen"> Historical evolution of Olympic commercialism : the evolution of attitudes towards commercialism within the American Olympic Movement : a historical perspective / Jonathan A. Jensen </h3> <p class="template-info"> Jensen, Jonathan A. </p> <p class="template-info"> [s.n.]. [Etats-unis] - 2015 </p> <p class="template-resume"> The uneasy relationship between the long-standing amateur ideals of the Olympic Games and commercialism, including sponsorship, licensing, and television, is spotlighted via this historical perspective spanning 100 years of the Ol... </p> <![CDATA[<img src='https://library.olympic.org/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=44557&publicType=ENUM&identifier=&size=SMALL' />]]>2018-05-29T15:46:53+02:00165555https://library.olympic.org/Default/doc/SYRACUSE/165555/olympic-marketing-alain-ferrand-jean-loup-chappelet-and-benoit-seguinOlympic marketing / Alain Ferrand, Jean-Loup Chappelet and Benoît Séguin<h3 class="title template-title" title="Olympic marketing / Alain Ferrand, Jean-Loup Chappelet and Beno&#238;t S&#233;guin"> Olympic marketing / Alain Ferrand, Jean-Loup Chappelet and Benoît Séguin </h3> <p class="template-info"> Chappelet, Jean-Loup </p> <p class="template-info"> Routledge. New York - 2012 </p> <p class="template-resume"> The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has ... </p> <![CDATA[<img src='https://library.olympic.org/ui/skins/default/portal/front/images/General/DocType/ENUM_SMALL.png' />]]>2018-05-29T15:46:36+02:0047521https://library.olympic.org/Default/doc/SYRACUSE/47521/le-marketing-olympique-co-creation-de-valeur-entre-acteurs-alain-ferrand-jean-loup-chappelet-benoit-Le marketing olympique : co-création de valeur entre acteurs / Alain Ferrand, Jean-Loup Chappelet, Benoit Séguin<h3 class="title template-title" title="Le marketing olympique : co-cr&#233;ation de valeur entre acteurs / Alain Ferrand, Jean-Loup Chappelet, Benoit S&#233;guin"> Le marketing olympique : co-création de valeur entre acteurs / Alain Ferrand, Jean-Loup Chappelet, Benoit Séguin </h3> <p class="template-info"> Chappelet, Jean-Loup </p> <p class="template-info"> De Boeck. Bruxelles - 2012 </p> <p class="template-resume"> Le mouvement olympique est " l'action concertée, organisée, universelle et permanente, exercée sous l'autorité suprême du CIO, de tous les individus et entités inspirés par les valeurs de l'Olympisme " (Charte Olympique, p. 11). C... </p> <![CDATA[<img src='http://marketplace.archimed.fr/Cover/CIOL/MONO/6M9E6TT1Gm783MfUch-xKw2/978-2-8041-6668-7/SMALL?fallback=https%3a%2f%2flibrary.olympic.org%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_SMALL.png' />]]>2018-05-29T15:46:20+02:00161793https://library.olympic.org/Default/doc/SYRACUSE/161793/olympic-marketing-historical-overview-university-lectures-on-the-olympics-josep-maria-puigOlympic marketing : historical overview : university lectures on the Olympics / Josep Maria Puig<h3 class="title template-title" title="Olympic marketing : historical overview : university lectures on the Olympics / Josep Maria Puig"> Olympic marketing : historical overview : university lectures on the Olympics / Josep Maria Puig </h3> <p class="template-info"> Puig, Josep Maria </p> <p class="template-info"> Centre d’Estudis Olímpics (UAB). Bellaterra - 2010 </p> <p class="template-resume"> Since the Olympic Games Los Angeles 1984, the Olympic Movement has a direct control over the Olympic marketing programmes. These commercial agreements have made possible the increase of the Olympic Games in terms of magnitude, whi... </p> <![CDATA[<img src='https://library.olympic.org/Ils/digitalCollection/DigitalCollectionThumbnailHandler.ashx?documentId=161793&publicType=ENUM&identifier=978-84-693-6220-4&size=SMALL' />]]>2018-05-29T15:46:05+02:0063983https://library.olympic.org/Default/doc/SYRACUSE/63983/olympic-turnaround-how-the-olympic-games-stepped-back-from-the-brink-of-extinction-to-become-the-worOlympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand - and a multi-billion doll<h3 class="title template-title" title="Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world&#39;s best known brand - and a multi-billion dollar global franchise / Michael Payne"> Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand - and a multi-billion dollar global franchise / Michael Payne </h3> <p class="template-info"> Payne, Michael </p> <p class="template-info"> London Business Press. Twyford - 2005 </p> <![CDATA[<img src='http://marketplace.archimed.fr/Cover/CIOL/MONO/ujlPtN7Shm1EN5qxdR8Lzg2/0955008506/SMALL?fallback=https%3a%2f%2flibrary.olympic.org%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_SMALL.png' />]]>2018-05-29T15:45:39+02:0051422https://library.olympic.org/Default/doc/SYRACUSE/51422/selling-the-five-rings-the-international-olympic-committee-and-the-rise-of-olympic-commercialism-robSelling the five rings : the International Olympic Committee and the rise of olympic commercialism / Robert K. Barney, Stephen R. Wenn, Scott G. Marty<h3 class="title template-title" title="Selling the five rings : the International Olympic Committee and the rise of olympic commercialism / Robert K. Barney, Stephen R. Wenn, Scott G. Martyn"> Selling the five rings : the International Olympic Committee and the rise of olympic commercialism / Robert K. Barney, Stephen R. Wenn, Scott G. Martyn </h3> <p class="template-info"> Martyn, Scott G </p> <p class="template-info"> University of Utah Press. Salt Lake City - 2002 </p> <p class="template-resume"> The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project—providence and th... </p> <![CDATA[<img src='http://marketplace.archimed.fr/Cover/CIOL/MONO/6iODz2dv1aeUMqsM5_j35g2/0874807131/SMALL?fallback=https%3a%2f%2flibrary.olympic.org%2fui%2fskins%2fdefault%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_SMALL.png' />]]>2018-05-29T15:45:19+02:00