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Exploring the domestic relationship between mega-events and destination image : the image impact of hosting the 2012 Olympic Games for the city of London / Jame...

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Bodet, Guillaume | Kenyon, James Andrew

Titre complet : Exploring the domestic relationship between mega-events and destination image : the image impact of hosting the 2012 Olympic Games for the city of London / James Andrew Kenyon, Guillaume Bodet

Contemporarily, the hosting of mega-sport-events is one of several strategies used by cities and governments to bring about improvements in a place's image and recognition. With that in mind, the overall aim of this study, underpinned by theoretical-methodological social representation theory, was to evaluate the domestic image impact of hosting the 2012 Summer Olympic Games for the city of London, and in doing so, whether any image-transfer (or co-branding) processes occurred between the place and event.

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Hillairet, Dieter

Routledge. London - 2013

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing manageme...

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