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Perceived values in relation to the Olympic Games : development and use of the Olympic value scale / Joerg Koenigstorfer, Holger Preuss


Preuss, Holger | Koenigstorfer, Joerg

This study is concerned with the perception of values in relation to the Olympic Games. As, to date, there is no scale available that captures such value perceptions. In a series of pre-studies and main studies with Olympic Games experts and residents from various countries, this study develops, validates and calibrates the Olympic Value Scale.

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