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Print to podium : exploring media coverage of 2016 Olympic athletes' perceptions about the zika virus / Amanda Kastrinos, Rachel Damiani, Debbie Treise

Kastrinos, Amanda | Damiani, Rachel | Treise, Debbie

The 2016 Olympic Games in Rio de Janeiro, Brazil, thrust potential Olympians into the midst of the unprecedented outbreak of the Zika virus. Because parasocial interaction theory purports that athletes can have tremendous influence on fans’ attitudes and behavior, particularly in the context of public health, it is important to understand how media framed athletes’ response to their risk of contracting Zika at the Games and the possibility of a global epidemic. To understand how athletes’ safety concerns were portrayed by news outlets, the authors conducted a framing analysis of articles reporting on the intersection of the Olympics and Zika published in the New York Times, Los Angeles Times, Wall Street Journal, and Washington Post between January and November of 2016.

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