2018 Olympic sports social media ranking : #OlympicRanking / by Burson Cohn & Wolfe Sports Practice

Burson Cohn & Wolfe

Edited by Burson Cohn & Wolfe Sports Practice. Lausanne - 2019

BCW Sports has analysed the social media footprint of the International Olympic Committee (IOC) and its 41 international Olympic sports federations (including the new Olympic sports which will debut at the 2020 Summer Olympic Games in Tokyo), as well as of their presidents and leading executives. This study includes 97 institutional Twitter accounts, 60 Facebook pages, 56 Instagram accounts and 51 YouTube channels, as well as 32 personal Twitter accounts of the heads of international sports federations. The analysis, conducted in December 2018, shows which sports have the largest social media fan base, namely football (soccer), basketball, rugby and cycling, as well as those sports which have a small fan base but enjoy a strong social media presence, namely judo, wrestling and table tennis.

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