eSports is business : management in the world of competitive gaming / Tobias M. Scholz

Scholz, Tobias

Edité par Palgrave Macmillan. Cham - 2019

The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.

Vérification des exemplaires disponibles ...

Consulter en ligne

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Sélection : Zoom Esports and gaming - Books and chapters

Chargement des enrichissements...