Creating competitive advantage in the Winter Olympics : strategic positioning in sports discipline / Andreas Ch. Weber

Weber, Andreas Ch.

Edité par Vubpress. Bruxelles - 2019

This research perspectives on business firm creating a sustainable competitive advantage is adopted to analyse the prioritisation approaches of National Sport Agencies (NSAs), when allocating national-level resources to target specific sports disciplines. The applied model is transferred to the Olympic Winter Games, because in comparison with the Summer Olympics, they are characterized by a particular dynamic in terms of increasing number of events and competing nations since 1988. The overall research objective is to examine, if and how NSAs position their nations in sports disciplines (i.e markets) at the Olympic Winter Games (i.e industry).

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