Richtlinien und Normen für die visuelle Gestaltung = Guidelines and standards for the visual design = Directives et normes pour l'identité visuelle = Directivas y normas aplicables al diseño visual / Organisationskomite für di Spiele des XX. Olympiade München 1972

Spiekermann, Erik | Summer Olympic Games. Organizing Committee. 20, 1972, München

Edité par Niggli. Zürich - 2019

Otl Aicher was commissioned to create the design of the "cheerful" Olympic Games in Munich 1972. He systematically and scientifically approached this task, liberating visual communication from national pathos by reducing it to what is essential in the Bauhaus sens: its practical application. The manual, completed in 1967, is surprisingly simple and contains a flexible system of colours, forms and fonts that enable Aicher's team and partners to "play freely" and saved "unnecessary preparatory work and time-consuming detailed decisions".

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