Sport innovation : an opportunity for technology-based companies stimulated by the Brazil Olympics / Branca Terra, André Ribeiro de Oliveira, Mariza Almeida

Terra, Branca | Ribeiro de Oliveira, André | Almeida, Mariza

The aim of this chapter is to evaluate the innovation degree and environment of Brazilian technology-based companies that produce sports devices with the support of business incubators and government encouragement. The study is based on Rio 2016. The results show the low level of innovation in these companies, even though one can observe a positive set of government initiatives.


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