Routledge handbook of sports event management / ed. by Milena M. Parent ... [et al.] ; [contrib. de Emmanuel Bayle et Jean-Loup Chappelet]

Parent, Milena M | Bayle, Emmanuel | Chappelet, Jean-Loup

Edited by Routledge. London - 2015

The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines that stakeholder and its relationships with sports events, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement (such as sustainability and legacy).

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