Olympic marketing fact file / International Olympic Committee, Marketing Department

International Olympic Committee

Edited by International Olympic Committee. Lausanne - 1995-

The “Olympic marketing fact file” is a reference document on the marketing policies and programmes of the International Olympic Committee (IOC), the Olympic Movement and the Olympic Games. In this document, the IOC has endeavoured to present a clear, simplified overview of Olympic Movement revenue generation and distribution.

A for another edition on the same support: Dossier de presse sur le marketing olympique

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