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The Olympic Games Barcelona '92 : an early and very successful experience in design management : a talk with Jaume Masferrer / Anna Calvera


Calvera, Anna

The design policy adopted by COOB for the Barcelona 1992 Olympic Games really impressed internationally and might be considered an early example of design management good practices. Design policy concerned iconic buildings as much as humble designs of visual signs, signals, sport devices, tools and even souvenirs. The aim of this article is to display this policy as explained first hand by one of its managers, Jaume Masferrer. It is thus an exercise of collection data through oral history applied to design management.

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