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Challenges facing immediate tourism leveraging : evidence from the London 2012 Olympic Games / Rami Mhanna, Adam Blake, Ian Jones

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Blake, Adam | Jones, Ian | Mhanna, Rami

To date, little work has been conducted on leveraging immediate tourism benefits from mega sport events. The aim of this paper is to evaluate the use of such leveraging strategies during the London 2012 Olympic Games to increase event-related tourism.

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Routledge. London - 2010

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