IOC marketing : media guide : Olympic Winter Games PyeongChang 2018 / International Olympic Committee

Comité international olympique

Edité par International Olympic Committee. Lausanne - 2018

The IOC is entirely privately funded and therefore operates Olympic marketing programmes to attract commercial partners, which are crucial to the continued success of the Olympic Games and the operations of every organisation within the Olympic Movement. This guide provides medias with an overview of the IOC Olympic marketing policies, including broadcasting, the Olympic Channel, sponsorship, ticketing, licensing, management and finally protection of the Olympic brand.

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