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Between sports event and media event : the Sochi 2014 Olympic Winter Games in italian newspapers / Marica Spalletta, Lorenzo Ugolini

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Ugolini, Lorenzo | Spalletta, Marica

This chapter aims to understand if, referring to the Olympic Games, it is still possible to talk about “media events” in the shift between their representation in live broadcasting and their journalistic reports on printed news media. Through a qualitative media content analysis, the chapter examines the way in which two Italian significant newspapers (Corriere della Sera and La Gazzetta dello Sport) covered the Sochi 2014 Winter Olympic Games.

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