Themes and content of the London 2012 Olympic Games opening ceremony : a comparison between pre-Games perspectives of British residents and actual ceremonial el...

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Konstantaki, Maria | Wickens, Eugenia | Yi Perris, Feng

Full title: Themes and content of the London 2012 Olympic Games opening ceremony : a comparison between pre-Games perspectives of British residents and actual ceremonial elements / Maria Konstantaki, Eugenia Wickens, Feng Yi Perris

The focus of this paper is the London 2012 Olympic Games opening ceremony. More specifically, this article examines the pre-Games views of a sample of 301 British residents on imagined themes and content of the opening ceremony. In addition, the paper discusses the perceptions of cultural identity, i.e. ‘Britishness’ of the surveyed population. The findings of this study propose important managerial implications for planning of Olympic Games Opening Ceremonies while they may also be useful in planning of other national events.

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