Towards an Olympic volunteering legacy : motivating volunteers to serve and remain - a case study of London 2012 Olympic Games volunteers / Niki Koutrou, Athanasios (Sakis) Pappous

Koutrou, Niki | Pappous, Athanasios (Sakis)

Volunteers are often seen as 'soft infrastructure' following the legacy plans of host nations aiming to stage the Olympic Games. This study examines the determinants of a volunteer legacy following volunteers' involvement with London 2012. A total of 163 volunteers involved with the Games’ transport department completed a web-based survey.

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