The ‘Summer of discontent’ : exclusion and communal resistance at the London 2012 Olympics / Michael B. Duignan, Ilaria Pappalepore, Sally Everett

Duignan, Michael B. | Pappalepore, Ilaria | Everett, Sally

London 2012 promised local small businesses access to lucrative Olympic event-tourism and visitor trading opportunities. However, as urban spaces were transformed to stage live Games, many local stakeholders found themselves locked out. The authors focus on one ‘host’ community, Central Greenwich, who emerged negatively impacted by such conditions. 43 in-depth interviews and secondary evidence reveal that this was a community determined to resist. The authors develop and present a ‘tactics for resistance’ approach, a series of ‘hard’ and ‘soft’ tactics businesses could use to encourage proactive, as opposed to reactive, communal resistance required to protect local interests and afford access to opportunities generated by temporary mega-event visitor economies.

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