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The media event build-up phase : a site of contestation and counternarratives / Cerianne Robertson


Robertson, Cerianne

The media events and sports mega-events literatures show that celebratory media narratives dominate or dismiss criticism of events like the Olympics. Given this bias, this article explores how critics of the Games contest official and celebratory narratives around the Olympic media event. Through document analysis and interviews, the author examines two alternative media projects that built extensive critiques of the 2016 Rio Olympics.

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