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Watching the 2016 Olympics on Brazil's alternative media : from platform hijack to discourse autonomy / Helton Levy, Claudia Sarmento

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Sarmento, Claudia | Levy, Helton

This article analyses the alternative media coverage of the 2016 Olympics from the perspective of an emerging literature on 'platform hijack' of media events. It explores the extent to which alternative media producers have sought to seize the attention from the Olympics to their agendas or issues.

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