The social Winter Games : social media analysis on PyeongChang 2018 / Sportcal Media

Sportcal Global Communications | Hookit

Edited by Sportcal Media. London - 2018

Social media is a crucial communication channel for partners, federations, athletes, committees and anyone involved in a major sports event like the Winter Olympics. Sportcal Media has teamed up with Hookit to delve into the numbers behind the 2018 Winter Games social media activity. They examine the platforms as well as stakeholder accounts to discover who has come out on top of numerous rankings from most posts & most interactions to most account followers & most follower growth over the Games period (9th-25th February 2018). They also interrogate daily activity across the various platforms to better understand whether event schedules and successes correlate with activity and interactions.

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