Portrayal guidelines for gender balanced representation / International Olympic Committee

Comité international olympique

Edited by International Olympic Committee. Lausanne - 2018

These guidelines are intended to raise awareness of what constitutes gender bias in the area of portrayal (i.e. how women and men are presented and described). They provide examples and good practice within the sporting context of how this bias can be overcome – notably in the areas of print, digital and broadcast – to achieve gender neutral language and equal representation. They are a direct result of recommendation 12 of the 2018 IOC gender equality review project – balanced media portrayal of both genders – which calls on the IOC administration “to establish principles and guidelines for fair and balanced portrayal in all its forms of communication” and encourages “all Olympic Movement stakeholders to adopt” and adapt these guidelines.

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