New publication

The hidden war : the Olympic broadcast bidding process / Evan Planchon

Planchon, Evan

Edited by Scholars' Press. Beau Bassin - 2018

Long before the athletes are selected, the stadiums are built and the tickets go on sale there is a hidden war that leaves a trail of corporate destruction behind its path. We call it the Olympic broadcast bidding war. This is a game of manipulation, counter-offers and backstage negotiations with the sole objective to secure the broadcasting rights of the iconic Olympic Games. But why? Is it worth the months of violent negotiations? Is the International Olympic Committee (IOC) adopting a profit-making scheme above the sporting interests of the Olympic Games? Are we witnessing the end of the television era because of millennials? Most importantly, how bright is the future of the ancient-Greek competition known as the Olympic Games?

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