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Sport entrepreneurship and innovation / ed. by Vanessa Ratten... [et al.]

Ratten, Vanessa

Edited by Routledge. London - 2017

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.

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