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"The exact route to achieving success" : statecraft and the management of third world expectations during the XIX Olympiad in Mexico / Axel Elíras Jiménez

Article

Elías Jiménez, Axel G.

By looking at Mexico’s participation in the GANEFO and the Olympic Games, this article draws conclusions on how the Mexican government used sport to brand itself as a nearly developed country without losing its ties with the ‘emerging forces.’ This research uses documents from the archive of the International Olympic Committee and from different governmental archives in Mexico to assess the ways in which Mexico tried to position itself internationally.

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