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A Paralympic legacy? : British newspaper representations of the Paralympic Movement during the 2018 PyeongChang Winter Paralympic Games / Rory Alexander Flindal...

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Flindall, Rory Alexander

Full title: A Paralympic legacy? : British newspaper representations of the Paralympic Movement during the 2018 PyeongChang Winter Paralympic Games / Rory Alexander Flindall

Positioned within the assertion that the media's products can reflect public perceptions on account of newsworthiness and a desire to generate economic capital, this study set out to evaluate the British media's representations of the Paralympic Movement during the 2018 Winter Olympic and Paralympic Games. To achieve this, a quantitative and qualitative content analysis was conducted on articles relating to the Paralympic Movement published online by the four UK national newspapers of the Independent, the Mirror, the Telegraph and the Daily Mail.

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This study analysed the perceptions of seven international opinion-forming sports journalists on Olympism and the Olympic Movement. Utilising in-depth semi-structured interviews, discussions were held on the themes of Olympism, th...

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