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Investigating the interplay among the Olympic Games image, destination image, and country image for four previous hosts / Jeeyeon Hahm, Asli D. Tasci & Deborah Breiter Terry

Hahm, Jeeyeon | Tasci, Asli D. | Breiter Terry, Deborah

This research tested the triangular relationships among country image, destination image, and Olympic Games image using a quasi-experimental design on an online platform. One month before the 2016 Olympics in Brazil, four groups of respondents were randomly assigned to a country context to rate their perceptions of one of the following host countries: England, United Kingdom (UK), Greece, Brazil, or Russia.

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A longitudinal study of Olympic Games' impact on the image of a host country / Asli D. A. Tasci, Jeeyeon (Jeannie) Hahm, Deborah Breiter Terry | Tasci, Asli D.

A longitudinal study of Olympic Games' impact on the image of a host country / Asli D. A. Tasci, Jeeyeon (Jeannie) Hahm, Deborah Breiter Terry

Tasci, Asli D. | Hahm, Jeeyeon | Breiter Terry, Deborah

This study tracked the change in Brazil’s image due to hosting a mega event. The authors measured perceptions of Brazil before and at three points in time after the 2016 Summer Olympics. The findings revealed some differences in t...

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