Investigating the interplay among the Olympic Games image, destination image, and country image for four previous hosts / Jeeyeon Hahm, Asli D. Tasci & Deborah Breiter Terry

Hahm, Jeeyeon | Tasci, Asli D. | Breiter Terry, Deborah

This research tested the triangular relationships among country image, destination image, and Olympic Games image using a quasi-experimental design on an online platform. One month before the 2016 Olympics in Brazil, four groups of respondents were randomly assigned to a country context to rate their perceptions of one of the following host countries: England, United Kingdom (UK), Greece, Brazil, or Russia.

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