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Engaging citizens in sports mega-events : the participatory strategic approach of Tokyo 2020 Olympics / Olga Kolotouchkina

Kolotouchkina, Olga

The research is guided by an exploratory case study approach to assess the citizen engagement strategy and participatory frameworks within the context of the Olympic mega-event to be held in Tokyo in 2020. The examination of some innovative initiatives in the pre-game period such as the national call for the creation of Olympic medals, the Olympic mascots selection process and the volunteering program, reveals a series meaningful drivers of citizen engagement strategy of Tokyo 2020 Olympic Games ranging from the access to a specific Olympic knowledge and sports experience to a personal self-realization and community empowerment, among others.

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