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Do the Olympic Games promote dietary health for spectators ? : an interdisciplinary study of health promotion through sport / Joe Piggin... [et al.]

Piggin, Joe

Debates about dietary health promotion at sports events are becoming more prominent and are making food and drink sport sponsorship arrangements increasingly problematic. This study uses choice architecture as a guiding framework to examine how ideas about ‘healthy choices’ for customer food and drink were operationalised at the Rio 2016 Olympic and Paralympic Games in Brazil.

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