Integrated marketing communications, strategies, and tactical operations in sports organizations / Manuel Alonso Dos Santos (ed.)

Alonso Dos Santos, Manuel (1981-)

Edité par IGI Global. Hershey - 2019

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. “Integrated marketing communications, strategies, and tactical operations in sports organizations” provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

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Strategies in sports marketing : technologies and emerging trends / [ed. by] Manuel Alonso Dos Santos | Alonso Dos Santos, Manuel (1981-)

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Alonso Dos Santos, Manuel (1981-)

Business Science Reference. Hershey, PA - 2014

"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies...

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