Routledge handbook of the business of women's sport / ed. by Nancy Lough... [et al.]

Lough, Nancy L

Edité par Routledge. Abingdon - 2019

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behaviour in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the “Routledge handbook of the business of women's sport” offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women's sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power and framing impact the business of women's sports and those who work in women's sport.

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