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Good Games, bad host ? : using big data to measure public attention and imagery of the Olympic Games / Eva Kassens-Noor, Joshua Vertalka, Mark Wilson

Kassens-Noor, Eva | Wilson, Mark | Vertalka, Joshua

Mega-event boosters frequently claim increased public attention and improved host city imagery as a rationale for public investments in major events. The authors design a methodology and develop an algorithm to measure both, public attention and imagery. They apply the algorithm to capture over 430 million tweets and content-analyze over 21 million tweets related to the Olympic Games, the International Olympic Committee, and their host cities.

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