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The nature of nature in transmational corporate social responsibility environmental discourses within the IOC's sustainability management / Jaana Helminen

Helminen, Jaana

Building upon the notion that the IOC as a global governor is in a key position in defining and framing sustainability, this paper examines the discourses of sustainability and especially environmental aspects within the IOC's transnational corporate social responsibility (CSR) agendas, Olympic Agenda 2020 and IOC sustainability strategy. With critical discourse analysis as a method, this paper aims to identify and analyse environmental discourses, and relations between environmental, social and economic aspects. The key question is: How has the IOC defined and framed 'environment' in its transnational CSR?

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