Measuring Olympic volunteers' motivation / Niki Koutrou

Koutrou, Niki

Despite the significance of volunteers for the delivery of the Olympic Games, research on Olympic volunteers’ motivations, characteristics, and experiences is still limited. The purpose of this study was to explore and investigate the characteristics and motives of volunteers at the London 2012 Olympics and examine the factorial structure of the motivation scale adapted for this purpose.

See the collection "Twelfth International Symposium for Olympic research"

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