To host or not to host the Olympics : a transnational perspective / Sascha L. Schmidt, Dominik Schreyer, Tobias Streicher

Schmidt, Sascha L. | Schreyer, Dominik | Streicher, Tobias

Edited by Otto Beisheim School of Management. Düsseldorf - 2016

The study, entitled "To host or not to host the Olympics – A transnational perspective," interviewed more than 12,000 citizens in 11 European countries and the United States about hosting the Olympic Games in their respective home countries. The study was carried out by the Camp Beckenbauer competence team at WHU – Otto Beisheim School of Management. Country profiles, along with analysis of supporters, undecideds and opponents of the idea of hosting the Olympics, provide decision-makers in sports, the business community and society with an independent, transnational snapshot of the moods around the Olympic Games and offer specific approaches for mobilization of the population.

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