The evolution and fragmentation of Olympic media consumption and its impact on the entertainment value of the 2018 Winter Olympics / Kenon A. Brown... [et al.]

Brown, Kenon A.

This fragmentation of Olympic media is a fascinating trend to explore on an international level to examine if there are similarities in how citizens of different countries consume Winter Olympic media. Another curiosity is the amount of entertainment value different media platforms add to the experience of the Winter Olympics. Using an international sample of 2,245 participants across six countries, a survey was conducted to explore the differences in media consumption during the 2018 Winter Olympics among citizens in six countries, as well as what media consumption habits predict one’s perception of the entertainment value of the 2018 Winter Olympics.


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