Olympic Games : the design : from Athens 1896 to Tokyo 2020 / Markus Osterwalder

Osterwalder, Markus

Edited by Niggli. Zürich - 2020

Is there a bigger challenge for a designer than the creation of an identity for the Olympic Games ? Each venue has developed its own unique image, merging national spirit and international trends with the Olympic spirit of friendship, solidarity and fairness. "Olympic Games : the design" provides an in-depth overview of the history of the Games, with for the first time the visual appearance in the center of attention: logos, mascots, medals, pictograms, uniforms, tickets, luggage tags, posters, souvenirs and much more.

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Osterwalder, Markus

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Mexico'68 set new standards in terms of culture. For that reason these Games are also in the centre of the exhibition Olympic language, which at present is to be seen in the Olympic Museum in Lausanne. The curator was ISOH general...

Selection : Zoom Look of the Games

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