Making gains : hypermuscularity and objectification of male and female Olympic athletes in "Sports illustrated" across 60 years / MacKenzie Dafferner, Jenna Campagna, Rachel F. Rodgers

Dafferner, MacKenzie | Campagna, Jenna | Rodgers, Rachel F.

The aims of this study were to examine gender differences in levels of muscularity and gendered and objectified portrayals of Summer Olympic athletes depicted on the covers of "Sports illustrated" over the last 60 years. Findings from this content analysis suggested that while female athletes are achieving greater media representation, significant gender differences still exist, with female athletes more likely to be depicted in sexually objectified ways. Findings also revealed that athletic bodies portrayed in the media have progressively become more muscular. Further efforts to close the gender gaps in depictions of athletes in the media are warranted.


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