The portrayal of Olympic athletes defies traditional gender stereotypes : a content analysis of the 2018 Winter Olympics news outlets / Hoggins, Kirsty and Görzig, Anke

Hoggins, Kirsty | Görzig, Anke

This research indicates how, in contrast to traditional gender stereotypes, the portrayal of Olympic athletes in news articles shows female athletes to be just as competent as male athletes and male athletes to be just as warm as female athletes.


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