A longitudinal study of Olympic Games' impact on the image of a host country / Asli D. A. Tasci, Jeeyeon (Jeannie) Hahm, Deborah Breiter Terry

Tasci, Asli D. | Hahm, Jeeyeon | Breiter Terry, Deborah

This study tracked the change in Brazil’s image due to hosting a mega event. The authors measured perceptions of Brazil before and at three points in time after the 2016 Summer Olympics. The findings revealed some differences in the country image but no significant changes in destination image or Olympics image over time. This may indicate how difficult it is to change people’s perceptions positively in a world filled with negative media coverage, such as what Brazil received leading up to and during the Olympics.


Du même auteur

Loading enrichments...