International sport marketing : issues and practice / ed. by Michel Desbordes... [et al.]

Desbordes, Michel

Edité par Routledge. London - 2019

How is sport marketing being transformed by new media and technology, by globalisation and by the opening of new markets and sources of revenue ? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.

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