Ambassadors in track suits : the public relations function of Israeli delegations to the Olympic Games during the State’s first decade / Udi Carmi... [et al.]

Carmi, Udi

During the state’s first decade Israel had to deal with existential challenges. One of the challenges was isolation in the international arena. This article examines the way in which sports was used as a means of implementing the goals of the young state, especially in the field of propaganda. During the first decade of statehood, Israel sent delegations to three Olympic Games: Helsinki, Melbourne and Rome. The achievements in sports were secondary compared to the representative role that athletes were required to play.

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