Women, men, and five Olympic rings : an examination of Chinese Central Television’s broadcast of the 2018 PyeongChang Winter Olympics / Qingru Xu... [et al.]

Xu, Qingru

This study conducts a content analysis on Chinese Central Television’s broadcasting of figure skating, short track speed skating, and freestyle skiing, the three most popular Winter sports in the People’s Republic of China, at the 2018 PyeongChang Winter Olympics from the perspective of biological sex. A full examination of 100% (over 37 h) of Chinese Central Television’s broadcast coverage was analyzed in terms of clock-time, name-mentions, and descriptors.

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