Mega sports events and regional development : the case of preparation for the PyeongChang Olympics / Rie Matsui, Eunjin Shin

Matsui, Rie | Shin, Eunjin

This article illustrates how mega sports events such as the Olympics have been positioned in East Asia as opportunities for regional development. The example of the preparations for the PyeongChang Olympics will be analysed to elucidate the structural difficulties in regional development through hosting mega sports events.

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