Israel’s country image in the 2016 Olympic Games / Yoav Dubinsky, Lars Dzikus

Dubinsky, Yoav | Dzikus, Lars

The purpose of this study was to analyze how Israel’s country image was projected through the 2016 Olympic Games in Rio de Janeiro. The authors analyzed mixed-zones interviews, press conferences, and public speeches of eight key stakeholders with potential to influence Israel’s country image in the Olympic Games.

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