The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships / Yongjae Kim... [et al.]

Kim, Yongjae

From a tourism perspective, this study examined the change in host countries’ destination images before and after mega sporting events. The study developed and tested a conceptual model delineating the relationship among sport event involvement, designation images, attitude towards the host country, and visit intention. This study further examined if the model has the same pattern across different sporting events. For the purpose of this study, the 2015 International Association of Athletics Federations Championships and the 2014 Winter Olympic Games were selected.

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