Proactive management of Olympic legacies : updating Munich 1972 in the perspectives of triple helix model / Bianca Gama Pena, Leonardo José Mararuna Dos Santos, Lamartine Pereira Da Costa

Gama Pena, Bianca | Mataruna-dos-Santos, Leonardo José | Costa, Lamartine Pereira da

The triple-helix (TH) model adopted in project management can be applied to identify and evaluate the three protagonists namely, companies, educational institutions and governments in the various mega-events staged in the Olympic Games.This study aims to analyse the performance of the three actors involved in the management of an Olympic legacy, i.e. the Olympic Park, 1972 Munich Olympic Games.


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