The role of businesses in facilitating voluntary travel behaviour change : insights from the London 2012 Olympic Games / Adam Jones, Janet Woolley

Jones, Adam | Woolley, Janet

The organisers of the London 2012 Olympics faced transport congestion challenges whose resolution required travel behaviour change across an entire transport network. This study evaluates the role of Transport for London's (TfL) £30 m business-focused Travel Demand Management programme in achieving significant traveller behaviour change across its entire transport network.


Loading enrichments...